Great Minds Think Alike

My job requires me to manage brands online. Now the thing is (obviously) depending on the demographic of the brand, you need to tweak the tone of the language that you use. If it’s a high end luxurious product, you need to use big flowery words and if it’s a product for the masses, you need to tone down your language and use words like cool, super, fantastic, etc.

Anyhow, this brand was the sort where the crowd that is active on their Facebook page is very ghati. The types who can’t type a single grammatically correct sentence in English and all of them typ lik dis. You know what I mean, right?

So because of this, we were in a dilemma – We could either make the creatives “cool”, which means whacky fonts, bright colors and the likes or we could design a something classy, which would have sober colors etc. All this was for a promotional event for the brand.

We met the client to discuss the lines of communications and whatever collaterals that the team had designed so far.

Me: Here are some of the creatives that we have designed for the event…

Client: Uh..Huh…

Me: These are the copy that we’ll be using…

Client: Uh..Huh…

Me: I have just one doubt regarding the tone of communication..

Client: Go on…

Me: I took a look at the fans that are active on your Facebook page and based on that we’ll be designing the creatives.

Client: Ok…

Me: Now the thing is that the fans on the Facebook page are…. Ummmm…. How to say it…

Client: Are like chuths?

Me: Exactly! They are!

Client: So go ahead and design something that’s cool and eye catching. Don’t even try to be classy and all that shit!

Me: Ok then! You just made my day!




PS: That event was massive success! 🙂

The Internet Footprint!

Chatting with Le Gf on a Sunday.

Le Gf: Dude!

Me: Yeah?

Le Gf: Last night you were pretty drunk!

Me: Was I?

Le Gf: Yeah, you had a lot to drink!

Me: Hmmmm…. I see…

Le Gf: And then you kept on saying random things!

Me: Like? When?

Le Gf: When all us of us were dancing to ghati music, you realized that you were the only one who wasn’t grooving to it, you started telling all of us that “You don’t know us” and “You’ll disown us”!

Me: Really?

Le Gf: Yup! Very much!

Me: I did remember saying something that, but I’m sure that I wasn’t during that party!

Le Gf: Nope, it was last night!

Me: I doubt that!

Le Gf: Dude! Trust me, you were drunk as hell!

Me: I remember tweeting something. Wait…

*Check my Twitter handle*


 Me: Ummmmm,  so yeah…. It was last night… 

Le Gf: Told you so!

Me: #fml!



Put Your Money Where Your Mouth Is, Bob!

One fine day.

CG: Yo! 

Me: What?

CG: Are you on Klout

Me: What’s that?

CG: It’s this website that measures how influential you are on social media.

Me: Go on…

CG: So its takes information from various social media platforms you’re active on, such as Twitter, Facebook, Instagram, etc, then sees how often you post and how many people read / like / share your posts and thus giving you a score. The score is out of hundred and you can compare yourself to various people on your network. 

Me: Sounds interesting. Are you on it? 

CG: Yup. I gotta score of 56.

Me: Is that good? 

CG: Yeah man, it takes real hard work to reach here. This thing is really accurate. Why don’t you connect your social media platforms to this as well? 

Me: Ok sure.

*I login and do whatever is required*

CG: So you’re all set, and voila! Your score is 28. 

Me: That’s bad right? 

CG: No worries man. You’ve just joined, it takes about a week to give you an accurate score. 

Me: Ok

CG: So let’s compare scores after a week. 

*After one week*

CG: Hey man, what’s your Klout score? 

Me: No idea. Let me check. It’s at 60. What’s yours? 

CG: Huh? Mines 54. How’d the hell did you get a score of 60?

Me: I dunno. Maybe the site has finished analyzing all the data. Besides, the calculation is really accurate right?

CG: Dafaq is this sh*t! How dafaq do you have a higher score than me???

Me: Sh*t happens bro!

CG: This is bogus man! I think there’s something wrong with the calculations. No way one site can determine how influential you are! 

Me: Suck it up, Bob*! 


*Calling people Bob, is the new in thing in Bangalore. No more dude, man, maccha, maga. Just Bob.