I was discussing content strategy for a client with AG in office. The client specialized in crispy fried chicken and all things fried like nuggets and such.
Me: Do you wanna do a campaign around healthy eating?
AG: What? Why?
Me: You know, eating chicken is good for you… Daily protein intake and blah.
AG: Are you serious?
Me: What’s wrong with that idea?
AG: Our client sells fried chicken. Deep fried crispy chicken. That is unhealthy as hell. What healthy eating will you promote?
Me: Well, chicken is white meat. White meat is way healthier that beef, pork aka red meat. So we can spin a campaign around that.
AG: But still dude, deep fried chicken! White meat or no white meat, it’s unhealthy as f***!
*AM was eavesdropping on our conversation*
AM: Wait, isn’t red meat the good kind?
AG: What? No dude! Who told you that?
AM: I dunno! People told me that red meat is good meat, which is why I eat only white meat, the unhealthy one!
Me: Are you f***ing with us?
AM: No dude! I’m serious! That’s why I don’t eat red meat, because I thought it’s good for us!
Me: Basically someone made a ch****a out of you!
Me: They pulled some reverse psychology sh*t on you. They didn’t want you to eat red meat, so they told you that it’s ‘good for you’. You believed them and never touched red meat. Problem solved.
AM: Sh*t! F***!
AM: My whole childhood is a lie!
Me: Sh*t happens, bro…